Dogs have different skin and hair to people, requiring different products to keep them looking great and their coat and skin healthy.

Most human products are too acidic for your dog’s skin. Using a shampoo, conditioner or soap product formulated for humans may result in the natural oils being stripped from the skin leaving the coat and skin dry and dull.

When choosing grooming products for dogs, particularly those with sensitive & puppy skin, it is also important to choose products with sulphate free cleansers. Sulphate cleansers, although common on the market, may also strip the skin’s natural oils and can be associated with dry, itchy irritated skin. This can be a common problem, particularly with breeds

Using a specially formulated dog shampoo and conditioner such as those from Pure Animal Wellbeing (PAW) will help enrich your dog’s skin and coat. All PAW products are specially formulated using pawDerm^® technology which is sulphate free, highly moisturising and nurturing and complements the pH of your dog’s skin.

All Pure Animal Wellbeing products are recommended by vets and developed in consultation with animal dermatologists to be naturally gentle on the coat and skin.

aqua (purified Australian water*) *BP 2000 standard, lauryl glucoside (botanical source), disodium cocoamphodiacetate (from coconut), sodium lauroyl methyl isethionate (botanical source), cocamide MEA (from coconut), glycerin (vegetable), lauryl glucoside (and) stearyl citrate (vegetable base), cocamide DEA (from coconut), panthenol, cyamopsis tetragonoloba (guar) gum, sodium hydroxymethylglycinate, guar hydroxypropyltrimonium chloride (from guar), Simmondsis Chinensis (jojoba) seed oil, citric acid, tocopheryl acetate, disodium EDTA, Santalum Spicatum (sandalwood) Oil, Rosmarinus Officinalis (Rosemary) leaf Oil.

Available in:

• 200ml easy squeeze tube.
• 500ml easy pour, clip top pack.
• 5 Litre Salon & Breeder Pack with pump lid dispenser.

Use with dogs that have sensitive, fragile skin, particularly breeds who are pre-disposed to skin issues, such as terriers and retrievers.

This is a NEW Nutrient Rich Formulation which includes increased moisturising ingredients for improved performance. The new formula now has a creamy colour & light texture and is designed to nurture & moisturise the coat & skin.

What caused my dog to react to its old dog shampoo and conditioner?

Two of the major causes of skin reactions to topical shampoos are harsh surfactant ingredients (cleaning agents) and artificial (synthetic) fragrances. They can result in skin irritation, drying, dandruff, itchiness and even hair loss.

Sulphates are the most commonly used surfactant (cleaning agent) in human and animal products as they are effective cleansers and very low cost. However they are also strong irritants. The two primary sulphate surfactants used in most products are Sodium Lauryl Sulphate (SLS) and its ethoxylated equivalent Sodium Lauryl Ether Sulphate (SLES). Both cleansers are made by “sulphating” palm oil. Pure Animal Wellbeing recommends avoiding products containing SLS and SLES because of the irritancy and the presence of “objectionable trace impurities”. SLS has also been shown to cause the skin to become more sensitive to other ingredients and irritants.

Artificial (synthetic) fragrances are another major cause of irritation to the skin. Pure Animal Wellbeing only uses 100% Botanical fragrances (certified organic where possible) and essential oils to provide skin friendly, natural fresh scents pleasing to dogs and humans alike.

• PAW Sensitive Skin Conditioner – to nurture and nourish the coat and skin, leaving it healthy, silky smooth and tangle free.
• For additional skin health and coat shine, consider using PAW Dermega^® Omega 3 & 6 Oral Supplement in the diet to improve your pet’s omega balance & intake.

                What they say

                    Tilly enjoys a regular bath and also hanging out with the family inside.  This was sometimes not so pleasant for us when she became very “doggy” smelling and scratchy.  So we changed the products we had been using to NutriDerm Shampoo and Conditioner.  Since then Tilly has enjoyed all her usual activities and so we now have no more smelly scratchy dog!                

David, Black Rock VIC

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